Toyota

CHALLENGE

WE ALIGN THE GLOBAL SUCCESS OF TOYOTA TO INCITE THE UNCHARTED RIO DE JANEIRO MARKET.
INCREASE THE NUMBER OF VEHICLES SOLD AND EXPAND THE MARKET SHARE TO STRENGTH EN THE TOYOTA BRAND IN THE STATE OF RIO DE JANEIRO, WHERE THEY ARE INSTALLING A NEW FACTORY.

SOLUTION

Development of events in larges and acquaintances places with salespeople of differents dealerships, spreading the effort making spots, ads, television commercials, website and mobilesite, which contained the offers, a store locator, interactions with social networks and a augmented reality app.

bannercases_mock_toyota

RESULTS

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