Mundial

CHALLENGE

WE ADOPT THE POWER OF CELEBRITY APPEAL TO LURE IN A YOUNGER AUDIENCE.
ANNIVERSARY OF THE BRAND HAS RAISED THE OPPORTUNITY TO RENEW THEIR COMMUNICATION IN ORDER TO ATTRACT YOUNGER CONSUMERS.

SOLUTION

As strategy, we used the singer “Anitta”, a musical phenomenon of the moment and big celebrity web, in a campaign which demonstrate innovation and sophistication in a black and white commercial based on the hit “show das poderosas” (60million views on youtube).

RESULTS

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