Interjet

CHALLENGE

Develop and implement a communication strategy based on Interjet’s benefits program and overall flight experience that clearly differentiates Interjet from its competitors.

SOLUTION

A clever communication strategy based on the creation of an insightful brand voice for Interjet which translated benefits to smart key messages that related to our passengers needs and flight experience. In addition to this, we created a friendlier graphic criteria for the new products and discount promotions.
Our core concept: The smart airline for the smart passenger.

interjet_mock
interjet_mock2
interjet_mock3

RESULTS

418-interjet_facts (1)